Today we published the new market report The Global Automotive OEM Telematics Market – 3rd Edition that analyses the latest developments in the connected car market worldwide. The study provides you with 210 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

Berg Insight estimates that nearly 18 percent of all new cars sold worldwide in 2015 were equipped with an OEM embedded telematics system, up from 15 percent in 2014. North America is the most advanced market with an attach rate of 37 percent followed by EU+EFTA  with an attach rate of close to 20 percent. Other developed markets such as Japan and South Korea currently have attached rates of approximately 17 percent. China has emerged as an important market for telematics services with an attach rate of about 10 percent in 2015. In other regions, the attach rate is below 10 percent. GM and BMW are the leading adopters of embedded telematics, widely offering the technology as a standard feature across models and geographies. GM has offered telematics services for more than a decade, offering the technology as an integral part of its value proposition in North America and China. In August 2015, GM also launched the OnStar service throughout Europe. BMW introduced its ConnectedDrive service in North America and Western Europe in 1997. An embedded telematics unit has since become a standard feature on all BMW vehicles sold in the 43 markets where ConnectedDrive is available. Other major car brands offering embedded telematics on a broad scale include PSA, Hyundai, FCA Group, Toyota, Renault, Volvo and Tesla.

Berg Insight estimates that total shipments of embedded OEM telematics systems reached 14 million units worldwide in 2015. Growing at a compound annual growth rate of 25.1 percent, the shipments are expected to reach 53 million units in 2021. The number of telematics subscribers using embedded systems is forecasted to grow at a compound annual growth rate of 36.4 percent from 26.5 million subscribers in 2015 to 170.2 million in 2021.

Highlights from the third edition of the report:

Insights from numerous executive interviews with market leading companies.

New data on car populations and new car registrations worldwide.

A comprehensive overview of the car OEM telematics value chain and key applications.

In-depth analysis of market trends and key developments.

Detailed profiles of 17 major car OEMs and their telematics propositions.

Updated market forecasts by region lasting until 2021.
This report answers the following questions:

What is the current status of the car OEM telematics industry?

Which are the key OEM telematics applications?

Which are the leading telematics service providers?

How are mobile operators positioning themselves in the telematics value chain?

What telematics offerings are available from the leading car OEMs today?

What business models are used by car OEMs?

How will the market evolve in Europe, North America, Latin America, Asia-Pacific and MEA?

How will autonomous cars, electric vehicles and car sharing change the need for connectivity?
Analysis: Johan Fagerberg and Jonas Wennermark

Formats: Electronic PDF licenses and hard copy

Publication date: December 21, 2016

Download brochure:

Pages: 210
Please find on the link below more detailed information (brochure and table of contents) about our new report “The Global Automotive OEM Telematics Market – 3rd Edition”. The report can be purchased in our online report shop at or you can just reply to this email and we will handle your order manually. If you have any questions on the report contents please get back to us.