Johannesburg, September 19, 2019: Tata Motors, one of the leading commercial vehicle brands in South Africa, today showcased two new variants Ultra Plus 1418 & Ultra 814 AMT enhancing the Ultra Platform range, at Futuroad Expo, 2019 in Johannesburg, South Africa. The Ultra AMT 814 is a variant of the existing Ultra range of vehicles for discerning customers looking for ease of operations. The Ultra Plus 1418 is a completely new model complimenting the HCV range of Ultra offerings.
Powered by the Tata New Gen 5.0L common rail engine, Ultra Plus 1418 is a multipurpose offering in HCV range that will be available in the wheelbase options of 4900 & 5300 mm. The vehicle will offer a payload capacity between 7-8T making it ideal for both medium & short-haul distribution. Ultra Plus 1418 gives a unique value for money proposition which provides class-leading attributes to ensure the lowest cost of operations.
Three models from Ultra range were showcased at Futuroad Expo, 2019 including ULTRA 814 (AMT), ULTRA 1014 (5.5T), and ULTRA 1418 (7.5T) and three models from the Prima range – Prima 2528.K 6 x4 Tipper & Prima 3338.K 8×4 Tipper and Prima 4938.S.

About the Tata Ultra range of trucks :
The Ultra platform is modular with 5 deck lengths, 5 wheelbases and payloads ranging from 4-8 tonnes, designed to deliver across applications making this offering a true business utility vehicle. The Tata ULTRA is designed & tested for South African conditions and delivers five key benefits
• Ultra Versatility with multiple wheelbase & payload options.
• Ultra Performance with a powerful 140 PS/180PS Common Rail engine and new gen 6-Speed OverDrive transmission.
• Ultra Comfort with extra space, ergonomic seating, best-in-class NVH and standard HVAC ensuring higher driver productivity.
• Ultra Style with elegant & stylish aerodynamically designed cabin.
• Ultra Safety with full air brake and a cabin meeting European safety norms

Be it for a large fleet, captive users, fleet rental companies or logistics companies, the Tata ULTRA offers class-leading features such as widest cabin & track that makes it one of the most versatile platforms for wider and longer bodies.
About the Tata Prima range of trucks:
A next-generation range of heavy-duty commercial vehicles from Tata Motors, the Tata PRIMA will set new benchmarks in styling and features, with a combination of power, world-class performance, fuel efficiency, superior technology and safety, uncompromisingly built for long-distance and long hours of transportation. Developed with Tata Motors subsidiary – Tata Daewoo Commercial Vehicles (TDCV), the Tata PRIMA range is designed and developed with technical inputs from across the world, hence is also referred to as the ‘World-Smart Truck’ from Tata Motors. The Tata PRIMA is based on an Italian cab design, with engine technology from the U.S., gearbox expertise from the U.S. and Germany, chassis frame know-how from Mexico and sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line.

Commenting on the occasion, Mr Rudrarup Maitra, Head (Commercial Vehicles), International Business, Tata Motors said, “Tata Motors is delighted to be here at the Futuroad Show, with a significant display of our new Ultra & Prima range of products. Our presence here is not only a showcase of our capabilities in commercial vehicles but also our commitment to the South African market. With our new range of future-ready products, we will continue to play an active role in the commercial vehicles industry here in South Africa and work closely with our customers, to develop and bring value-creating commercial vehicle products and solutions catering to varied needs of the country.”
Mr Len Brand, Chief Executive Officer at Tata Africa Holdings and Head of the Distribution Vertical at Tata International Ltd said, “We are privileged to be a partner of Tata Motors and to execute the vision they have for South Africa. We are continuously looking for opportunities to improve our customer’s interaction with our products and keeping their vehicles on the road is of extreme importance to us. To this end, we have invested in upgrading our dealer footprint and currently have more than 30 dealers who offer the full range of services including sales, service and spare parts. We have increased our 2S touchpoints to 91. We facilitate financing solutions for customers purchasing vehicles from us and a vehicle warranty is included with all vehicles sold across the African continent to ensure complete peace of mind. Delivering on our UPTIME promise to our customers is our key objective and we will ensure that our customers are served with complete satisfaction.

For more information, please refer adjoining annexure or visit our website at or and like the Facebook page


Offering enhanced levels of durability and reliability on the ULTRA platform, the new ULTRA 814 is powered by new generation NG 3.0 L CRDI engine coupled with both Manual & AMT options that will offer best in class driver comfort, space, high load carrying capacity and safety. Available in 4.5T Payload with highest body option of 5.5M, Tata Ultra provides customers with complete flexibility, for varying business requirements. All these together make the ULTRA 814 a reliable asset and the most efficient solution for optimum business profitability. The Tata Ultra 814 has been launched at a special introductory price of ZAR 351,000 excluding VAT and includes 2 years/ 120,000 km service plan.

ULTRA 1014
The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal workhorse for movement of materials across distances. The driveline of the ULTRA 1014, has the latest NG 3.0L engine with an output of 140 HP, a new-generation transmission with aluminium casing – the 6 Speed – G-550 overdrive gearbox with AMT options, with cable-shift mechanism and axle technology, with reduced weight, ensures superior performance and greater fuel efficiency for varied payloads. The Longer wheelbase of 4530 makes Tata Ultra suitable for varying business applications such as FMCG, white goods etc.

ULTRA 1418
Powered by New Gen 5.0l CRDi engine, Ultra 1418 is the offering in HCV range that will be available in the wheelbase options of 4900 & 5300 mm. The vehicle will offer a payload up to 7.5T and has aesthetically designed cabin with enhanced comfort features ensuring minimal driver fatigue. Front Parabolic suspension and suspended cabin ensures maximum output from your driver. All these together make the ULTRA 1418 a reliable asset and the most efficient solution for optimum business profitability

TATA PRIMA 2528.K – A powerful tipper from Tata Motors next-gen Prima – The World Smart Truck range, which delivers high performance in terms of power and offers advanced features, making it suitable for all kind of terrains. Tata Prima built on a global platform sourcing its driveline aggregates from the best of trucking nations – Engine technology from USA, Gearbox expertise from Europe and USA, Chassis frame knowhow from Mexico, and the tried and tested suspension has its origin in the USA.

The PRIMA 3338.K 8×4 Tipper is specially designed with world-class features that ensure maximum power and productivity, matching global standards of excellence. The vehicle is powered by a high-performance Cummins 8.9 litre engine, coupled with proven Eaton 9-speed Manual gearbox that is perfectly suited for all construction applications, regardless of the terrain. With the new-age design, coupled with more utility and optimum performance, Tata Prima enables customers to upgrade to a new world smart truck. Tata Prima built on a global platform sourcing its driveline aggregates from the best of trucking nations – Engine technology from USA, Gearbox expertise from Europe and USA, Chassis frame knowhow from Mexico, and the tried and tested suspension has its origin in the USA.

Prima 4938.S:
The Tata Prima has been designed and built keeping all logistics challenges in the mind and ensure to be the smart solution for all the truck needs. Tata Prime is the perfect vehicle, which embodies the basics of trucking and ensure the convenience of modern-day trucking.

Besides focusing on the mechanism of the vehicle, the uniqueness of the Tata Prima is that its cab focuses on Driver comfort. The cockpit of the Tata Prima is both functional and attractive with a separation in terms of working and living areas. The smart design dashboard is attractive and can be comfortably accessed by the driver. The Cabin is Air-conditioned, includes Air suspended and 9-way adjustable seat, armrest, Tillable and Telescopic steering system, Music system, with Global Positioning System provision, besides roomie occupant space. A combination of increased productivity and longer life makes the Tata Prima an indispensable asset – be it to large captive user, transporters, contractors or owner-drivers.
To know more about our light and heavy commercial vehicles visit a Tata Motors showroom near you or visit us at our pavilion at the Futuroad expo Johannesburg at JHB Expo Centre, Nasrec from 18th to 20th September. Come see and experience these vehicles yourself.