Barloworld Transport is showcasing the lesser seen – or documented – side of South Africa’s roads on Instagram in a novel collaboration with some of the country’s top Instagrammers.
The account, @barloworldtransport, is publishing images of the vast and varied landscapes drivers pass through while travelling across South Africa and beyond its borders. These are images seen through the eyes of their long-haul drivers and snapped by the Instagrammers.
Rosa McLaren, Barloworld Transport marketing manager, said the idea behind this initiative was, “to tell a story, through visuals as well as words” from the perspective of the people who spend much of their lives on the road.
Herewith some of the Beautiful Views:[Featured image above via @tezzolds ]
[Credit to the following Instagrammers for the beautiful views they have shared: @boogsgaga; @hougaard_malan ; @marjolip ; @mrcalv @ramonmellet ; @tezzolds ]